Project Overview

myHoliday.ai is an AI-powered travel planning platform built to simplify how people discover, plan, and personalise their trips.

The goal was to create an intuitive experience where users could share their interests and instantly receive smart, tailored itineraries without the usual back-and-forth planning.

The client approached us with a clear objective: build a platform that turns travel preferences into ready-to-use itineraries.

While the functional vision was clear, the brand identity was still open.

We proposed the idea of a mascot-led identity to make the platform feel warm, intelligent, and approachable.

The concept resonated immediately, and it became a key pillar of the brand we crafted.

Our Approach

We started by understanding the core purpose: make travel planning effortless.

Before any development, we mapped user journeys, identified friction points in traditional planning, and laid the foundation for an experience that felt simple from the first click.

Our design team focused on user experience above all. We shaped an interface built on clarity, easy navigation, and smart interactions.

The mascot, OWLFRED, emerged as a natural extension of this philosophy, a friendly travel companion that made the technology feel personal and trustworthy.

From there, we aligned design with engineering to ensure the AI logic, itinerary generation, and recommendation systems worked seamlessly with the interface.

Every stage from wireframes and prototypes to final design was driven by user insights, product performance, and a unified brand experience.

The Challenge, Our Solution, and the Impact

myHoliday.ai set out to solve a familiar problem: trip planning felt slow, overwhelming, and scattered across multiple websites.

Users wanted personalised itineraries without spending hours researching, comparing, and organising details.

The client needed a system that could translate simple preferences into complete travel plans while keeping the experience smooth and engaging.

We approached this by designing a clear user flow, developing a powerful recommendation engine, and building an interface that felt intuitive from the first interaction.

We created a mascot-driven brand identity to make the platform warm and relatable, and we ensured the AI logic, UX, and visual design worked together seamlessly.

The result is a platform that reduces planning time dramatically, increases user engagement, and delivers itineraries with accuracy and personality. Early test users reported faster task completion, higher satisfaction with the interface, and a stronger emotional connection to the brand validating the approach and proving the effectiveness of the solution.